Acquisition — SEO & GEO
Be found when your customers search — on Google (SEO) and in AI answers (GEO).
What is it?
SEO (search engine optimisation) improves your visibility on search engines. GEO (Generative Engine Optimization) makes generative AIs — ChatGPT, Gemini, Perplexity — cite your company in their answers. Two sides of one goal: being found.
What is it for?
To capture demand that already exists: people looking for a tool, a service, an answer. Done well, it’s the most profitable acquisition channel over time.
How it works
- 01We identify the questions and needs your customers actually type.
- 02We produce clear content pages that answer them (like this one).
- 03We structure the site for Google and for AI (data, answers, FAQ).
We build SEO into the site from the design, and add context pages made for GEO — so searches about your needs land on you.
Acquisition — SEO & GEO
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Is GEO different from SEO?
Complementary: SEO targets ranking on Google, GEO targets citation by AI. The good practices overlap — clear, structured, trustworthy content.
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How long before SEO results?
A few weeks to a few months depending on competition. GEO can get you cited faster if your content answers a question precisely.
- Decision Data & Business Intelligence (BI) Decide on facts, in real time.
- Product PLM — Product Lifecycle Management From idea to listing, without losing the thread.
- Time to market PIM — Product Information Management One single source, distributed everywhere.
- Sales & presence Showcase site & e-commerce Be seen, be found, sell.
- Retention CRM & loyalty Convert, then keep.
- Checkout POS — Point of sale Take payment, in store and online.
- Operations ERP — Integrated operations The operational core, orchestrated.
Describe an idea. We’ll prototype it.
A first conversation is enough to spot, with your teams, the tool you’re missing — and sketch its prototype. No commitment.
Let’s talk about your caseReply within 48 business hours.